Hong Kong-based i-Cable Communications is deploying Cisco’s set-top boxes and video system to resolve pirated viewing of its television services.

i-Cable started the set-top box and video network replacement project for subscribers in February 2009 and expects to complete it by end of 2009.

The Cisco video system also paves the way for the i-Cable network to evolve into a medianet, a platform optimized to support media-rich, interactive applications and new services.

The Cisco system consists of the Model D-PCG1000 PowerKEY conditional access system gateway, a digital headend system incorporating the Continuum DVP SI-Server MKV, ROSA Copernicus network management server, model D9630 advanced QAM modulators and DCM digital content manager, and the Cisco’s Z368DVB SD set-top series, which includes options for both digital cable and MMDS/satellite.

Ben Wu, general manager of media and video business at Cisco China, said: This deployment testifies to our vision of transforming service providers into experience providers and demonstrates the efficacy of the medianet. We are also delighted that we have been able to bring our global expertise and proven products like our highly secure set-top box to help address a problem that hinders the growth of the pay-TV industry.