gWallet, a new monetisation platform for social media, has unveiled gLTV, a new metric that fundamentally changes current measurement analytics in social media by allowing publishers to measure and increase their lifetime value of users on their applications.
The company said that the shift to lifetime value measurement opens new opportunities for publishers to measure their yields more accurately. The gWallet platform can generate a gLTV metric on individual users and demonstrate how it can increase the lifetime value of a user based on prior usage and transaction history.
In addition to increasing revenue for the supply side of social media, gLTV is designed to expand the demand side. The company is bringing new brands and advertisers to social media and virtual currency, increasing demand for ad insertions.
Currently, social networks are overrun with supply, and have hundreds of millions of users on their applications and hundreds of millions of game plays every day in the various social games, the company said.
According to gWallet, social media advertising and virtual currency offers in particular, can deliver a brand engagement experience like almost no other on the web. Users must engage with content and brand messaging in order to earn the virtual currency that can be spent in social games or on social networks.
Gurbaksh Chahal, CEO and founder of gWallet, said: We plan to deliver gLTV to all of our social media publishers, giving them info on relevant monetisation metrics that is unlike any reporting that our competition can provide.
