The program is expected to help advertisers reach their audiences in new ways. Google is working with select game developers and publishers including Konami, Playfish, Zynga, Demand Media, games network Mochi Media, as well as beta advertisers such as Esurance, Sprint, and Sony Pictures.
With this program, advertisers can now reach the growing number of gamers who are engaged in online play. For instance, in anticipation of a sporting event, an advertiser can use AdSense for Games to feature its logo within that sports event’s accompanying online game and reach its relevant demographic as a result, said Google.
Google said that its AdSense for Games delivers video ads based on intended placements, as well as image or text ads based on contextual targeting with keywords and tags supplied by developers and publishers. Advertisers are charged on a cost-per-impression or cost-per-click basis, and ad revenue is split between Google and game developers or publishers.
AdSense for Games is claimed to give game developers a new way to monetize their games and provide advertisers additional tools to reach their audiences. AdSense for Games is currently available in beta to select partners in the US.
