Emmis Interactive, a software and consulting company, has partnered with Greater Media, a family-owned radio broadcaster in America, to provide its media-centric interactive platform and sales consulting services.
Under the partnership, Emmis Interactive will work with 21 Greater Media radio stations in five markets – Boston, Philadelphia, Detroit, Charlotte and New Jersey – to provide BaseStation, Emmis Interactive’s proprietary content management system with integrated listener intelligence, as well as sales and management consulting services.
BaseStation, Emmis Interactive’s proprietary content management system, is expected to empower local media companies with a best-of-breed technology suite users now expect from a progressive media site. From media management, interactive community tools and user-generated content, to detailed reports that measure audience behavior and advertiser return on investment, BaseStation is expected to give local media clients a competitive edge in an environment of changing expectations.
Peter Smyth, chairman and CEO of Greater Media, said: We are excited to partner with Emmis Interactive on this important initiative. This type of cooperation is a win-win for everyone and underscores Greater Media’s and the radio industry’s commitment to providing state-of-the-art interactive platforms to our listeners and advertisers.
Deborah Esayian, co-president of Emmis Interactive, said: We feel privileged to be working as a partner with Greater Media and its legendary radio brands. The powerful combination of its great broadcasting talent, strong sales skills and now expanded interactive capabilities will have a noticeable and transformative impact on our whole industry.
