Starting today, eBay and PayPal customers with Gmail accounts will have a safer e-mail experience because they will receive fewer fake e-mails claiming to be sent by eBay and PayPal.

Through the use of DomainKeys and DomainKeys Identified Mail (DKIM) e-mail authentication technology, Google is able to prevent the delivery of fraudulent eBay and PayPal messages into Gmail users’ inboxes. The initiative protects Gmail, eBay and PayPal customers worldwide.

DomainKeys technology adds another layer to spam and phishing protections by allowing Internet service providers to determine if messages are real and decide if they should be delivered to a customer’s inbox. The collaboration between eBay, PayPal and Gmail will lower consumers’ risk of being victimized by phishing attacks through the reduction of fraudulent e-mail consumers receive.