Under the deal, CryptoLogic will collaborate with NextGen to develop new branded slot games for the company, and in return, NextGen will provide branded games exclusively to CryptoLogic within the online gaming space. Additionally, the companies will combine their sales and distribution networks to allow CryptoLogic to license these branded games to online and land-based organizations.
The goal of the collaboration is to ensure that branded content providers look no further than CryptoLogic when choosing a partner with whom to take their brands into the online gaming space, said CryptoLogic.
Brian Hadfield, president and CEO of CryptoLogic, said: For CryptoLogic, this is a most significant and unique strategic partnership – one that gives us new access to one of the industry’s broadest, deepest and most successful distribution networks. This will allow CryptoLogic to deal with the best brands, develop the best games and deliver the best experiences to players around the world – whether they’re on land or online.
Matt Davey, CEO of NextGen Gaming, said: Branded content in gaming is powerful, because it combines a familiar theme with an exciting new experience. In selecting CryptoLogic as our internet gaming software partner for branded content, NextGen has chosen a pioneer, an innovator and a leader. It’s a powerful partnership that promises both performance and profitability.
