Cox Communications has selected Qualcomm’s BREW technology to enable aspects of its mobile data experience for its upcoming wireless service.
Following the launch of Cox’s wireless service, its wireless subscribers with BREW-enabled handsets will be able to download variety of applications from categories such as games, tools, lifestyle, location, messaging and ringtones. Qualcomm will host the BREW service for Cox.
Dane Dickie, executive director of product operations at Cox Communications, said: The overall customer experience is a key factor in choosing operating systems to support our wireless service. Qualcomm’s BREW will enable our customers to enjoy a personalised experience with our wireless service.
Qualcomm has launched BREW in 2001 and now has more than 60 operators using BREW worldwide.
Earlier, Verizon Wireless has announced an agreement with Qualcomm to promote growth on the BREW platform, rolling out new features, including a recommendation engine powered by Qualcomm subsidiary Xiam Technologies.
With the integration of Xiam Technologies’ recommendation capabilities, BREW is expected to improve content discoverability by enabling operators to create a rich shopping experience that is personalised.
In addition to BREW, Qualcomm offers the Plaza suite, including Plaza Mobile Internet and Plaza Retail, to meet the needs of operators, device manufacturers and publishers who want to create personalised content experiences.
