Blockbuster, a provider of rental and retail movie and game entertainment, and Sonic Solutions, a technology and service provider for premium movie content, have announced an alliance to give consumers access to a vast library of premium digital entertainment on home and mobile electronic devices.
Under the multi-year, preferred-provider agreement, Blockbuster will supply the branded consumer interfaces and Sonic will power content delivery across PC and consumer electronic devices.
The two companies are collaborating with a host of consumer electronic (CE) manufacturers, including Sonic’s existing CinemaNow providers, to expand the ecosystem of interoperable devices offering the Blockbuster service. These devices include PCs, portable media players, Blu-ray disc players, personal video recorders, set-top boxes, mobile phones and web-connected television sets.
Additionally, the two companies said that they will make their digital libraries of mainstream content available under the Blockbuster brand resulting in one of the most expansive video on demand and electronic sell-through offerings in the marketplace.
Jim Keyes, chairman and CEO of Blockbuster, said: We are excited to be partnering with Sonic, the industry’s leading entertainment delivery and technology provider, to make Blockbuster’s digital entertainment service easily and instantly available to consumers through the widest range of devices available in the marketplace.
