Blinkx, an advanced video search engine, has unveiled new functionality thereby providing new ways for users to search, explore and discover video on the internet.

Blinkx has said that it is unveiling a new homepage featuring ‘Entertain Me’, ‘Inform Me’ and ‘Give Me My Own Channel’ buttons to offer users a better browsing experience, in addition to the video search technology on the web.

According to the company, the new blinkx.com site allows users to select ‘Inform me’ for a roundup of the top news stories, ‘Entertain Me’ for the popular viral video, or ‘Give Me’ to create a personalized channel. They can then choose either to watch the content in a linear way as a channel, or click ‘More Information’ in the bottom right-hand corner of the screen, to tap into the full potential of blinkx’s search technology.

Suranga Chandratillake, founder and CEO of blinkx, said: Every day, millions of people come to blinkx.com with a specific search in mind – looking for a particular program or video clip. But increasingly, we’re seeing our audience use our site more like a TV: people want to sit back and be entertained, or use the information blinkx can generate about a video to guide their browsing experience. With our new homepage, we’re offering a more enriched viewing experience for the Web’s vast array of video content.