Belgium-based telecommunications company Belgacom has chosen the new generation Pricer DotMatrix ESL system for its 90 mobile stores, with Toshiba TEC ensuring the implementation and support services. The total value of the order is SEK6 million. Pricer is a Sweden-based provider of electronic shelf label, or ESL solution.
Belgacom has selected the Pricer ESL system to implement price automation and centralize the updates of product specifications and shelf locations in the stores.
Toshiba Tec started the roll out in February 2009 and will handle all maintenance and support for Belgacom’s dot matrix ESL technology program.
Serge Jaroszewski, Shop Project and Site Development Manager at Belgacom, said: “We made a major technology leap here. All our Shops receive automatically and exactly at the same time the correct price information and the correct shelf location for each product from a single point of contact.”
Charles Jackson, CEO at Pricer, said: We are very pleased with Belgacom’s decision to roll out the DotMatrix solution in its stores. Retail telephony represents a major opportunity for Pricer and this win further increases our track record since the beginning of the year to provide the non-food sector with ESL that fit their needs.
