The BBC has launched a new beta version of its on-demand website iPlayer, with a new look and functionality including the ability to allow users to share and recommend content to others on Facebbok and Twitter.
The company also entered into a range of new non-exclusive partnerships that will enable audiences to connect with each other around BBC programmes.
The BBC has entered into a collaboration with social networking and micro-blogging websites along with a partnership with Microsoft to allow Windows Live Messenger users to log in to their messaging service through BBC iPlayer, enabling them to invite other contacts to watch programmes at the same time and chat live.
The BBC said that later in the summer, audiences will also be able to find links to programmes from ITV Player, 4oD, Clic, Demand Five and SeeSaw, as a result of partnership deals with public service broadcasters ITV, Channel 4, S4C and Five, and communications infrastructure and media services company Arqiva.
According to BBC, the new beta version includes features such as sliding drawers, TV listings page and categories; separate TV & radio with pop-up console running even while browsing; channel-hop whilst watching live; and quick links in viewing window, one-click to flip between channels.
In addition, the iPlayer Desktop allows users to download favourites in advance to save time. The iPlayer also will line favourite programmes up in a convenient playlist and also allows to log in to store preferences and list favourite channels and stations.
Erik Huggers, director of future media and technology at BBC, said: The launch of this version of the BBC iPlayer is part of our strategy to do fewer things even better and make it more simple, personal and connected.
BBC iPlayer gives audiences greater control over the programmes they enjoy, guarantees subscription-free access to BBC content in an on-demand world, and provides better value for the content they have already paid for.
