Infrastructure software vendor Autonomy and integrated media intelligence system provider VMS have entered into a partnership under which VMS will develop and market news media analysis and competitive intelligence platform based on Autonomy’s technology suite.
As part of the agreement, VMS will integrate Autonomy’s family of meaning-based computing software to enhance its public relations and advertising platforms for monitoring, measurement, analysis and workflow management across the entire media spectrum. These offerings encompass VMS’s global media content including television, radio, print, web, social media, billboards and cinema.
Autonomy said that VMS will be able to deliver platforms that understand any hidden meaning behind every piece of content and automatically act on that information by leveraging Autonomy Interwoven’s web solutions powered by its Intelligent Data operating layer.
VMS customers will benefit from the media management capabilities of Virage MediaBin, which provides automatic understanding and management of video and digital media, without the need to manually tag the content, Autonomy said.
Stouffer Egan, CEO of Autonomy US, said: Autonomy’s Meaning Based Marketing approach helps marketers succeed in the modern era by providing an integrated set of solutions that allow marketers to automatically listen, understand, and act on all forms of customer information.
“By partnering with VMS, who are uniquely focused on delivering solutions to chief marketing officers, public relations strategists, and advertisers, we can deliver game-changing capabilities that enable marketers to build much more effective campaigns, promotions and programs for their businesses.
