AudioCodes, a provider of voice over IP technologies and voice network products, and MailVision, a provider of SIP Mobile platform for wireless and NGN service providers, have deployed a Mobile Soft Client (Pico) and a mobile clients’ Distribution Platform to Israel’s mobile service provider, Cellcom.

AudioCodes claimed that the platform enables Cellcom to offer a new service called Cellcom Link, which allows roaming subscribers to initiate voice calls and send text messages over a Wi-Fi connection, via their current mobile handsets.

The companies said, MailVision’s Pico Client delivers voice quality to subscribers allowing them to utilise their personal handset and telephone number when travelling abroad. The PICO software can also retain a mobile phone’s existing address book contacts, enabling users to use their regular phone interface, claimed MailVision. The Mobile Soft Client is reportedly interoperable with all SIP softswitches and gateways.

Zeev Lerner, CEO of MailVision, said: “Mobile operators are now able to offer an alternative to low cost PC based calls. By selecting to use our advanced mobile VoIP solution platform, mobile operators can offer roaming end-users the ability to make calls at a significantly reduced rate.”

Lior Aldema, vice president of marketing and product management at AudioCodes, said: “We are delighted that Cellcom selected the HD VoIP enabled SIP Mobile Soft Client (PICO) as a new service offering for their subscriber base. This advanced technology will extend Cellcom’s offering to both Residential and Enterprise subscribers travelling abroad, while offering cost-effective rates, intelligibility and enhanced voice clarity.”

Adi Cohen, vice president of marketing at Cellcom said: “We are constantly searching for advanced communications solutions in order to benefit our customers and offer them innovative technology.

The service is not intended to replace the existing Cellcom Abroad service, rather to serve as an additional solution for customers travelling abroad who make many phone calls with WIFI supported devices and would like to cut costs, while retaining their personal cellphone number.