Amazon is offering free shipping on a range of small and cheap items with no minimum order requirements.
The new low-cost fulfillment solution, dubbed FBA Small and Light, allows customers to place orders for products that are typically priced under $10 and less than 8 ounces.
Customers are also not required to subscribe to Amazon Prime membership programme to avail the service. The new offering helps Amazon attract more shoppers and expand its Prime customers base.
The company will deliver the products in four to eight business days from a new shipping facility in Florence, Kentucky.
Amazon said FBA Small and Light offers do not display Prime or Add-on badges.
Amazon senior manager Neil Ackerman was quoted by Bloomberg as saying, "Customers love that even if it’s a $5 item, shipping is free for everybody, Prime member or not. Customers love it and sellers love it."
The Amazon Prime service currently costs $99 a year for membership. A minimum of $35 per order is generally needed for free, two-day shipping.
Last month, Amazon has launched an advertising platform on which mobile app developers can promote their apps on Android devices.
