UK-based company The Superyacht Group has consolidated sales, marketing and financial operations on NetSuite, a cloud-based financials / ERP software suites provider.
NetSuite said Superyacht Group has removed inefficient point solutions such as QuickBooks and Filemaker Pro and refined its processes across its separate business departments — magazine and website publishing, event hosting, marketing consultancy and creative services — into one central system.
Streamlining of the process allows the company to provide accurate, real-time financial and customer information.
NetSuite’s cloud application at the nucleus of its operations will enable The Superyacht Group to expand into three new market segments.
The company has also enabled The Superyacht Group to take the benefits of increased productivity and efficient business processes.
The Superyacht Group Strategy director Pedro Müller said by taking the suite approach and integrating its core operations into one system, it is able to identify business trends and measure how they are performing against targets.
"In addition, we now get invoices out in minutes, compared to weeks, and we cut our receivables backlog by 70 percent thanks to improvements to our financial processes. The productivity of our sales representatives has increased by as much as 80 percent due to NetSuite," said Müller.
