Enterprise application software firm SAP and social media analysis tools provider NetBase have partnered to help global enterprises capitalise on the use of social media data by reselling NetBase’s offerings as the SAP Social Media Analytics application by NetBase.
SAP Social Media Analytics will be sold and supported by SAP as a solution extension product and the new release delivers marketers more accurate real-time analytics for understanding their markets and customers through the social web.
To extract structured insights and metrics that enterprises can use to discover market needs and trends, quantify perceptions about products, services and companies and effectively track their success in the market, SAP Social Media Analytics processes billions of social media posts across millions of sites globally.
SAP Social Media Analytics is a cloud-based offering that is able to process more than 95 million social media posts per day and it uses an advanced natural language processing (NLP) engine to read and categorise each one of the posts according to the opinions, emotions and behaviors.
With SAP Social Media Analytics, analysts can search ConsumerBase directly and conduct on-the-fly analysis on any subject of interest, applying multiple filters based on time, demographics or insight types and view individual source comments.
SAP Global Solutions president Sanjay Poonen said SAP customers have recognised that social media offers them great potential beyond listening to and engaging with their customers.
"By teaming with NetBase and other partners, we continue to offer customers increased choice and flexibility through our vibrant global partner ecosystem and further extends SAP’s social enterprise strategy," said Poonen.
NetBase CEO Peter Caswell said next-generation companies need to adopt a new customer-to-business (C2B) operating model that runs at the speed of social media and can deliver what the market wants.
"NetBase has invested in the enterprise-ready social intelligence platform that C2B companies need. We are excited to be collaborating with SAP to help them make this transformation globally," said Caswell.
