SAP AG has released the feature pack 2.5 for the SAP Business ByDesign offering along with three new predefined starter packages that help in adoption of SAP Business ByDesign offerings.

According to SAP, the feature pack 2.5 for SAP Business ByDesign delivers customer-centric innovations including in-memory analytics, support for mobile devices, customisable user interface and increased flexibility. It provides customer lifecycle management capabilities necessary to support a large volume rollout and reduce the cost of delivery.

The three starter packages currently available include customer relationship management (CRM) starter package that provides customers with business practices for sales force automation (SFA), enabling them to generate leads, manage all stages of the sales process and close deals.

The enterprise resource planning (ERP) starter package provides customers that have accounting-only systems with the integrated financials, accounting and analytics capabilities needed to manage the next stage of growth. The Professional service provider (PSP) starter package enables small businesses and midsize professional services firms access to the world-class business process management capabilities, SAP said.

Peter Lorenz, executive vice president of SME solutions, and corporate officer of SAP, said: "With the general availability of feature pack 2.5 we have achieved a major milestone. By providing this new release, we deliver substantial innovation to support our customers’ business needs today and tomorrow.

"The on-demand services for SAP Business ByDesign are operated on the most modern cloud infrastructure and allow for true volume business. We also expect the new starter packages to enable our customers to quickly adopt the services and realise immediate results on their path to an integrated on-demand suite."