According to PBBI, through the alliance, it will deliver policy quoting and underwriting solutions on the Force.com platform to help agents and insurance carriers increase profitability and enhance customer relationships.

The new PBBI solutions will be delivered in the cloud on Force.com platform, enabling carriers and agents to build efficient customer relationships from the very first interaction without cost and complexity of managing software and hardware infrastructure.

The company said that its new cloud computing-based insurance solutions will enhance policy acquisition and help improve customer service throughout the life of policyholder relationship. The agents and carriers will experience enhanced operating efficiency by automating workflows involved in quoting and underwriting of new policies.

In addition, the integration of location-based assessments will also increase accuracy of quoting and underwriting process. By enhancing portfolio management at carrier level and increasing customer interaction at agent level, the new insurance solutions will enable end users to understand and serve the needs of policyholders.

George Hu, executive vice president of marketing and alliances at salesforce.com, said: “The alliance between salesforce.com and Pitney Bowes Business Insight will accelerate policy quoting and underwriting success with cloud computing.

Mike Hickey, president of PBBI, said: PBBI solutions have been widely adopted by insurance carriers to improve the accuracy of the underwriting process, and working with salesforce.com, we look forward to empowering agents with improved policy acquisition solutions on the proven Force.com platform.