Oracle has launched CRM On Demand Release 19 to improve revenue, reduce costs, and enhance the customer experience.
The CRM On Demand Release 19 offers new cloud extensibility and mobile choices, including the personalized ability for customers and partners to access critical CRM information from iPad tablet, iPhone to Blackberry to Microsoft Outlook.
Oracle claims the application eliminates update burden and helps sales representatives to focus on selling, rather than manual updates.
A latest Microsoft Outlook user interface allows access to all information in a familiar application, online or offline.
New extensibility in the cloud features hosted CRM code with client-side extensions, providing a platform for customers to create rich and powerful customizations.
The new Oracle offering delivers enhanced industry functionality for life sciences, insurance, financial services and automotive industries.
New life sciences functionality includes Mass Creation of Planned Calls, enhanced PCD assessments, and the ability to customize and extend Account – Contact Relationships.
New automotive functionality includes Vehicle enhancements, Dealer Addresses, and improved Historical Analytics.
New insurance capabilities include Policy origination support, Policy Object Enhancements, and Financial Plans and Financial Accounts enhancements.
CRMNow Business Delivery manager Jonathan Eastwood said enhanced Open CTI APIs and hosted Java customizations enable developers to leverage open standards to meet unique customer requirements.
Oracle CRM SVP Anthony Lye said CRM On Demand Release 19 introduces diversity and ease-of-use, creating time savings for sales representatives and new revenue opportunities for organizations as a whole.
