Oracle has launched what they claim to be the biggest B2B audience data marketplace, offering 400 million business profiles to marketers. are now available to marketers as Oracle Data Cloud has launched the biggest B2B audience data marketplace to help programmatic and data-driven B2B marketing easier.
Oracle Data Cloud's B2B marketplace is designed to help make programmatic and data-driven B2B marketing easier, giving B2B marketers a scalable and customisable targeting solution.
Targeting specific segments like account-based marketing, company past purchases, event-based marketing and OnRamp for B2B, the marketplace offers 700 enhanced Oracle B2B audience segments. This is in addition to a B2B audience marketplace boasting over 4000 pre-built audiences from partners.
The group vice president of Oracle Data Cloud, Rob Holland said; “Our B2B audience solution is designed to provide the digital targeting flexibility and scale that B2B marketers need, our account-based marketing backbone recognizes that effective digital B2B marketing should support a company’s sales goals by focusing on the accounts it is trying to reach.”
The B2B solution integrates propriety insights from Oracle BlueKai, Datalogix, and AddThis. Oracle Data Cloud’s B2B data is further enriched through strategic partnerships with B2B data providers like Bombora and HG Data.
Sean Brierly, Data Scientist and Marketing Manager at Cisco Systems said; “The challenge for B2B marketers has been connecting the account-specific needs of sales with their broader digital marketing campaigns, so their campaigns reach their targets. Oracle Data Cloud is helping us reach the right decision makers in the right companies across the many devices they use at scale.”
