Information and analysis provider Neustar has launched Intelligent Cloud Location Service, a new feature enabling mobile offering providers to enrich their mobile services with location-based information.
The Intelligent Cloud Location Service is the latest development in the Neustar Intelligent Cloud, a hosted service that provides tools to create opt-in mobile services that work across operators and partners in the United States and Canada.
Intelligent Cloud Location Service includes integrated privacy protection tools, enabling mobile developers to adhere to industry’s best practices as well as wireless operators’ requirements to protect consumer privacy.
In addition, Intelligent Cloud Location Service addresses the time consuming and complex challenges associated with managing privacy consent and network-based location across different mobile operators.
The Neustar Intelligent Cloud Location Service was designed to enable mobile offering providers to meet privacy practice guidelines across mobile operators in the US and Canada, industry best practices and governing laws.
Neustar Carrier Services senior vice-president Steve Edwards said the Intelligent Cloud enables the delivery of the right information at the right time and right place.
"Neustar is committed to empowering the delivery of enriched services that meet consumers’ expectations. Location is a primary driver of context in mobile services and we are pleased to offer a simplified and secure approach to this growing market," said Edwards.
