Online services provider Nefsis has expanded its cloud computing offerings in the video conferencing industry to provide HD video quality with the ease-of-use of browsing the Web.

The expanded offerings allow business users to turn to cloud-based services for more video, collaboration, and secure conference controls than those of unsecure, simple video calls, but without the heavy investment telepresence requires, the company said.

Nefsis said that the combination of distributed cloud technology virtualises conferences in close proximity to users, while end-to-end parallel processing leveraging all available processor cores along with the use of off-the-shelf webcams and conference room cameras provides high-performance video at lower cost.

Nefsis is also offering built-in diagnostic tools and a full-suite of IT controls that govern user access, security, and video features.

Nefsis marketing vice-president Tom Toperczer said businesses no longer have to face a choice between low-quality video calling services and telepresence installations, now they can get business-grade HD video quality and the anytime, anywhere convenience of the cloud.