Marketo, a provider of a cloud-based marketing platform for building engaging customer relationships, has announced that the mobile Marketo Event Check-in app is now available for use on both Android and iOS tablets.
The app puts the power of marketing automation at marketers’ fingertips during offline events, enhancing the event experience for attendees.
The Event Check-in app eliminates in-person event challenges like manually signing in guests and collecting information from unregistered attendees, giving the marketing team more time to interact and welcome event-goers, as well as speeding up the registration process.
Using the Event Check-in app, event attendance information is synced with the Marketo database in real-time, giving marketers the flexibility to trigger event-related campaigns both during and following the event. The app also gives marketers real-time access to event attendance numbers and information, such as which companies are represented based on who has checked in.
The app allows marketers to set up event related campaigns in advance that are triggered by the Event Check-in app to automatically launch at the right moment. Marketers can automatically trigger certain campaigns to be sent only to people that attend, ensuring that interactions are as relevant and personalised as possible.
Steve Sloan, VP of product management at Marketo, said: "The Event Check-in app is another example of Marketo’s continued drumbeat of product innovations that help marketers build personal, engaging relationships with their customers both online and offline. At Marketo we are 100% focused on the needs of the marketer and what we can build next to help them do their job more effectively and efficiently."
