IBM has introduced new software and services, designed to help businesses adapt to rising customer demand in digitally transformed B2B and B2C marketplaces.
The new Smarter Commerce initiative transforms how companies manage and adapt to customer and industry trends across marketing, selling and service processes, putting the customer at the centre of their decisions and actions, said the company.
In addition, customer value strategy accelerator, IBM’s industry and strategy specialists will work with clients to envision, evaluate and prioritise a set of new business value possibilities.
The Smarter Commerce software offerings meet an array of business demands including: advanced analytics; cloud computing; cross-channel commerce; social business; and supply chain planning and execution.
The offerings are flexible and integrated spanning the entire spectrum of commerce phases that include buying activities such as sourcing, controlling and procuring of goods and materials; and targeted and personalised marketing capabilities across all customer interactions.
IBM industry solutions general manager Craig Hayman said customers use social networks, mobile devices, Web sites and influencers to make buying decisions today.
"These businesses must connect to these customers where and how they prefer to buy to be successful. At the same time, they need to make sure they have the means of effectively managing their supplier and trading partner network to ensure they have the products at the right time and place to meet this new customer demand," Hayman said.
