Exasol and Birst are teaming up to boost each other’s reach in Europe and the US.
The strategic partnership with see Birst embed the Exasol database and Exasol look to expand its reach in the US.
Exasol, which provides an in-memory columnar database, appealed to Brad Peters, chief product officer of Birst, a cloud business intelligence supplier because of its in-memory capabilities and massively parallel processing.
Aaron Auld, CEO of the German analytics company, Exasol, said: "This partnership will give Birst customers access to a truly enterprise-scale, in-memory database that is very cost-effective."
According to Auld, users of the company’s in-memory analytic database can expect to see half-second response times when querying hundreds of terabytes of data, across multiple billions of rows.
In combination with Birst’s multi-tenant, cloud architecture, it is hoped that together they can offer a five to 10 times improve in price performance over traditional BI platforms, Auld claimed.
Birst said that its BI approach is designed to not only make it simpler, but to leverage cloud architectures to transform what it is.
Peters said: "Data exists in silos naturally and to create the mother of all silos in a data warehouse has not been successful. It is better to leave data in place and interconnect it."
Along with helping each other expand in the US and European markets’, the goal is to make it easier to do common business intelligence tasks.
