Live from Las Vegas, CBR reports from day 2 of German Software AG’s Innovation World 2015. The day saw the main three board members take centre stage at the Aria Hotel on the Strip.

Eric Duffaut CCO of Software AG, said: "Vegas makes winners and losers out of everyone, but within these walls there’s only winners. Go digital or go out of business."

CBR has listed five key points from day two.

1. Change must come from the top

Digital transformation is not a decision that should be taken by a smaller department in a company. It should be taken by those on the board, especially the CEO.

Software AG CEO Karl-Heinz Streibich, said: "Change must come from the top because it is about the transformation of the business model."

He also said that this transformation must be horizontal, and that software becomes the heart of the enterprise once a firm goes digital.

2. Digital not on sale at supermarkets

Wolfram Jost, CTO of Software AG, said: "You cannot buy digital transformation as a package from the market; You need continuous innovation."

He also said that software is becoming the main driver for innovation and that there is no further innovation without the usage of software.

"We believe the future of digital businesses is not based on product; it is based on platforms, because digital transformation has uncertainty, unpredictability."

He warned those in the audience to be aware as they will have to do software in the future.

"Either you like it or not, it does not matter, it is not a matter of beating the competition, it is a matter of surviving in the digital world."

3. People accept security

The company left aside the debate surrounding security, not because it does not find it crucial, but because security can become a barrier to innovation if the industry just focuses on that.

Jost said: "Security is important but it is not limiting the speed of change, of course we can talk about security all the time.

"If the innovation speaks enough people accept others aspects; we do not say security is not important, we say it is not the key driver to limit the changing innovation."

4. Digital Business Platform

After launching Digital Business Platform 2.0, Jost spoke of the five building blocks defining the solution.

Digital Business Platform 2.0 is an integrated set of technologies and tools to manage digital transformation and to implement new business designs.

"This is the foundation for the digital transformation. Digital Business Platform has five building blocks." Jost said.

"First, business and IT transformation to manage and govern the change. Secondly, in-memory data provides performance and scale."

The CTO followed these first two points with integration that helps to connect multiple endpoints, and process, "changing business means changing processes, combining people".

The last building block was named as analytics, to enable faster and better decisions.

He said: "All this can be consumed on premise, hybrid or in the cloud."

5. ‘Integration is the new Black’

Diana Tullio, CIO Standard Register, presented a keynote on M&As and business integration. She said: "Regardless of the M&A strategy, businesses must work cohesively. Being relevant and appropriate at the main party requires agility through integration."

She said businesses need pub/sub models that enable quick interactions, various protocols that add necessary flexibility, a trading network that allows for communications without firewall issues, and an Active Directory integration that dramatically reduces manual processes.

Tullio said: "Unified installation scripting for all webMethods software makes it possible for "new co" teams to hit the ground running.

"M&As are inevitable, and it is about finding what the next big thing is."