Asia-Pacific platform as a service (PaaS) market revenue is expected to grow to $523m in 2016 from $43.2m in 2010, according to a new research from Frost & Sullivan.

The research firm has revealed that the market is attracting business interest due to the flexibility it brings to application development and software as a service (SaaS).

Frost & Sullivan stated the flexibility and the ability to reduce costs while developing, testing, and deploying new applications is also leading to PaaS’ adoption.

Frost & Sullivan industry analyst Mayank Kapoor said the growing developer community, with an increasing number of small/part-time developers, is also creating a strong opportunity for the market.

"PaaS provides them access to a scalable IT infrastructure and the tools required to develop and test their applications, on a pay-as-you-go basis," he added.

However, the report said the PaaS is still only at fledgling stage due to lack of regulation and standardisation which has limited adoption across organisations in the regulated sectors.

The research also observed differences in the choice of platforms, such as Java, Ruby or others that are affecting porting applications and data between PaaS vendors and mentioned openness and integration with other platforms and mobile devices will be required in the future.

Frost & Sullivan expects the PaaS market will develop with gradual technical innovations and the number of participants will rise as the market matures and reaches a critical scale over the next few years.

The company said currently there is increasing pressure amongst both internal IT teams and third party service providers to streamline operations through automation and intelligent management, where cloud can be one of the frontline options to meet this demand, and will bode well for PaaS.