The new service enables IP-based commercial retailing of music videos, TV shows and movies. Capgemini is teaming up with technology providers to bring the service to specific markets.
This service equips retailers and broadband service providers with the software, hardware and ongoing services they need to deliver digital content to their customers, said Tim Bridges, vice president and Capgemini’s North America media & entertainment practice lead. Given the increasing levels of consumer demand for these services…the business case for executing now couldn’t be better.
Retailers, working in concert with content rights holders, can leverage the DMD Service to bundle digital copies of movies, shows and videos with existing media such as DVDs, or create new digital bundles to play on TVs, PCs or portable devices. For example, customers purchasing a DVD in-store can then download the digital version from the retailer’s secure website.
Capgemini’s research found that up to 40% of consumers in an $18 billion market would shift their spend to new video offerings like EST if it was made available through a simple user experience.
The technology behind these offerings – from the housing of the digital content libraries, to interfaces between the retailers’ physical location and website, to billing and digital rights management capabilities – is provided and managed by Capgemini using the same underlying digital platform.
The DMD service also complements the new networks that telecommunications and cable companies are rolling out. Customers seeking to purchase movies, music and TV shows can use the service’s user interface to browse, select and purchase digital content from their broadband provider.
