The UK telco giant is expected to increase the prices for broadband and BT TV consumers by April of this year in an effort to ensure a higher quality of service for customers across the board.
The announcement explained that monthly subscription costs would increase by £2 for standard broadband, and £2.50 for fibre users. This follows a similar price hike from 2016 which saw standard and fibre users see a price increase of £2 and £3 respectively
BT TV customers will also see a £3.50 price increase and for viewers of BT Sport via Sky will be required to pay an extra £1 per month. The company stated that customers will be notified that they have 30 days to leave their contracts with the company before the cost of subscriptions increases.
The alleged benefits of this price hike are part of BT’s new strategy of proactive compensation for customers, which should see immediate compensation for delays on installation and inferior broadband service for subscribers paying a premium as well as new funding for more call centres within the UK and Ireland.
BT Consumer chief executive John Petter addressed these concerns saying that: “Customers will get a better package and improved service from us this year in exchange for paying a little more.”
“As usual, we’ve taken care of low income customers by freezing the price of BT Basic and capping call costs. We’ve also frozen line rental, which will particularly help customers who only take a traditional phone service from us.”
This news also comes six months after MP’s instructed BT to increase the quality of its service or face a split of the company after a report criticised the telecommunications company of a lack of transparency in its broadband and fibre installations that stifled the competition with other providers.