View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Hardware
September 18, 2015

Apple buys Mapsense to strengthen mapping tech

The company previously acquired HopStop for a similar purpose.

By CBR Staff Writer

In an attempt to boost its mapping technology, Apple has acquired mapping analytics company Mapsense.

Mapsense is a San Francisco based startup that designs platforms and developer tools which help companies quickly consume and analyse billions of rows of location data to make intelligent, locally targeted business decisions across the organisation.

It provides a high-speed mapping engine, which indexes up to TB of data, smart density-sampling for legibility and performance, along with on-premises and in-cloud support.

The other platform ‘Self-Serve Data Analysis’ provides geosegmentation tools and export, embeddable data-driven maps for your applications, along with visual, clickable analysis.

Re/Code cited sourced familiar with the matter as saying that Apple paid around $25m-$30m for the company, which comprises of a 12-person team, who will join Apple after the deal.

The latest acquisition is expected to help the company strengtnen its automotive capabilities as the company has been rumoured to be interested in an automotive foray.

Apple has been trying hard to improve its Maps with acquisitions of companies that are experts in mapping technology. In 2013 Apple acquired HopStop, which helps users navigate municipal transit systems.

Content from our partners
Why food manufacturers must pursue greater visibility and agility
How to define an empowered chief data officer
Financial management can be onerous for CFOs, but new tech is helping lighten the load

Apple said."Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

Founded in 2013, Mapsense managed to raise $2.5m in two rounds of funding from investors include Amplify.LA and Redpoint Ventures, General Catalyst Partners, and Formation 8, according to CrunchBase.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU