In an attempt to boost its mapping technology, Apple has acquired mapping analytics company Mapsense.
Mapsense is a San Francisco based startup that designs platforms and developer tools which help companies quickly consume and analyse billions of rows of location data to make intelligent, locally targeted business decisions across the organisation.
It provides a high-speed mapping engine, which indexes up to TB of data, smart density-sampling for legibility and performance, along with on-premises and in-cloud support.
The other platform ‘Self-Serve Data Analysis’ provides geosegmentation tools and export, embeddable data-driven maps for your applications, along with visual, clickable analysis.
Re/Code cited sourced familiar with the matter as saying that Apple paid around $25m-$30m for the company, which comprises of a 12-person team, who will join Apple after the deal.
Apple has been trying hard to improve its Maps with acquisitions of companies that are experts in mapping technology. In 2013 Apple acquired HopStop, which helps users navigate municipal transit systems.
Apple said."Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."
Founded in 2013, Mapsense managed to raise $2.5m in two rounds of funding from investors include Amplify.LA and Redpoint Ventures, General Catalyst Partners, and Formation 8, according to CrunchBase.