Wimbledon champion Andy Murray will enter the equity crowdfunding market as he joins the advisory board of Seedrs.
As well as using the firm’s platform to make investments, the tennis player will give advice on targeting the health, sport and wearable markets.
In a statement Murray said: "I’ve always been interested in investment, and being able to get involved in an innovative way to help support British start-ups really appealed to me.
"Equally as important was working with people I trusted and who fully understood the huge responsibility of handling people’s money."
Launched in July of 2012, Seedrs became the first crowdfunding website to gain the approval of former regulator the Financial Services Authority, which at the time was warning consumers of the perils of the emerging platforms.
Most recently the company managed to strike a £20m deal with the Welsh government in connection to the country’s start-up scheme, covering a variety of industries.
"One thing that is especially meaningful for us is that Andy represents the exact combination of qualities that entrepreneurs need to be successful: determination, focus, integrity and skill," said Jeff Lynn, chief executive at Seedrs, writing on the firm’s blog.
"He is a fantastic role model for the many businesses that use Seedrs to seek the capital they need to grow, and for the many investors that use Seedrs to build their portfolios."
