AMD has unveiled its new ATI Radeon E4690 graphics processor unit for embedded graphics applications with more than triple the 3D graphics performance of prior AMD embedded products.

According to AMD, the ATI Radeon E4690 GPU is packed with the graphics features, including support for DirectX 10.1 and OpenGL 3.0. The new product reportedly simplifies board design and speed time-to-market by incorporating 512 MB of 700 MHz GDDR3 graphics memory on chip. The second-generation Unified Video Decoder (UVD 2.0) includes hardware acceleration of H.264 and VC-1 HD video as well as MPEG-2, which enables multiple HD video streams and freeing the CPU for other tasks.

To further enhance the performance, multiple GPUs can be combined through ATI CrossFireX technology. The new product is based on 55nm technology and delivers more than double the performance per watt than previous generation processors, said AMD

The new GPU enables digital signage manufacturers to decode and play multiple HD videos in hardware and offload the decoding from the CPU. It also helps casino system manufacturers to attract players with realistic 3D graphics and two-monitor support.

Richard Jaenicke, director of embedded graphics at AMD, said: “The ATI Radeon E4690 sets a new bar for embedded graphics performance. Blazingly fast graphics and HD video capabilities enhance the appeal of applications – such as arcade, casino, digital signage and more. With the industry’s only embedded graphics chip that offers DirectX 10.1 and UVD 2.0 support, the ATI Radeon E4690 enables competitive advantages for AMD’s embedded customers.”