View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Hardware
July 13, 2017

Accenture continues digital drive with Clearhead acquisiton

Accenture to enhance online digital experiences with Clearhead acquisition.

By Parisa Qurban

Accenture has acquired digital consultancy firm Clearhead in a move to enhance interactions with clients, and improve user experience.

Clearhead will be brought into Accenture’s Interactive agency unit, which forms part of Accenture’s digital umbrella business.

The partnership will involve Clearhead’s larger team working with the digital solutions firm Accenture, who has already built a $600m personalised business.

“Brands are beginning to realize that experimentation is the new normal and has to be core to their culture, capabilities, and operations in order to offer engaging digital experiences,” said Jeriad Zoghby, global personalisation lead of Accenture Interactive.

“There’s tremendous potential in this market as some clients are looking to increase the tests they run by a factor of ten year over year. Brands are recognizing that this is the only way to compete with the experiences digital native companies provide. With Clearhead’s talent and methodology, we can help brands achieve their ambitious goals.”

The move comes in an effort to provide Accenture with new advantages in a competitive and digitally driven market. Using the skills and techniques that Clearheaded provides, Accenture Interactive aims to boost the effectiveness that digital experiences provides customers through a series of experimentation and testing.

accenture boosts automation with GenfourClearhead is a digital optimisation company based in Austin, known for helping brands continuously test, redesign, and personalise digital customer experiences and products to benefit businesses.

Content from our partners
Scan and deliver
GenAI cybersecurity: "A super-human analyst, with a brain the size of a planet."
Cloud, AI, and cyber security – highlights from DTX Manchester

The team has over 70 digital experts, working to enhance productivity for businesses using various methods such as digital marketing, merchandising, sales, and service experiences. It also provides multiple tests to validate results, and provides solutions to what should be implemented to redesign experiences that suit customers.

Some of the methods used by Clearhead include using data driven methodology to determine where improvements to customer experiences can be made, and how certain features of digital products can lead to significant gains for a business.

The move with Accenture will include enhancing digital customer transformation services Accenture Interactive provides to chief marketing and chief digital officers, working in both creative and technology divisions. This will include delivering more productive marketing, content and eCommerce, which will help Accenture provide a broad range of services and solutions for brands, whilst enhancing user experience.

“Clearhead and Accenture Interactive share the belief that continuous experimentation is key to providing the best digital customer experiences and digital products,” said Matty Wishnow, founder and CEO of Clearhead.

“We’re excited about how Accenture Interactive works with clients, using agile tools in a collaborative environment to give them the ability to become more user-focused and nimble. Together, we will scale our optimization capabilities and add more value for brands.”

Topics in this article : , ,
Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.