The company says the new feature will allow give mobile app developers a new way to "grow their business with an ad unit that helps them reach and reengage their users."
Facebook says that in the past month they have sent users to the Apple’s App store and Google play 146 million times due to clicks from newsfeeds, bookmarks and the Facebook App Centre.
"Mobile ads are an additional way to drive people to apps," said Facebook in a statement. "When a person clicks on one of these ads, if they do not have the app installed they will be sent to the App Store or Google Play to get it."
Developers can design, monitor and launch their mobile app campaign in the App Dashboard.
In order to start a mobile app campaign on Facebook, choose your application and audience within Facebook’s App dashboard, select your payment method and then start your campaign.
Developers are also able to monitor how well their app ad is performing.
Facebook launched its App store earlier this year and the store is one way the company is attempting to strengthen its weak mobile platform.
Facebook’s Aaron Brady says the App store "gives developers an additional way to grow their apps and creates opportunities for more types of apps to be successful."
The social network also sells its own apps through the App store.
"The App Centre is designed to grow mobile apps that use Facebook – whether they’re on iOS, Android or the mobile web," said Brady on the Facebook developers’ blog. "From the mobile App Centre, users can browse apps that are compatible with their device, and if a mobile app requires installation, they will be sent to download the app from the App Store or Google Play."
Each app has an expanded app detail page, which helps people see what makes an app unique and will allow them to install it. These detail pages will be required for listing in the App Centre, and pops up when users search for apps through Facebook.
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