The new business is expected to generate $300m in 2013 when it starts on 1 April 2013, it plans to then go public demonstrating a move towards managing more online data.
EMC’s Pivotal Initiative, which comprises a combination of both companies’ data analytics and cloud application assets, is expected to have its own equity that would attract strategic acquirers or drive an initial public offering.
The plan is aimed at assisting firms in developing ways to use data from different sources from social media platforms including Twitter and Facebook posts to data generated by devices such as tablets and smartphones.
Additionally, both firms expect that Pivotal’s businesses operate in an $8bn market that could reach $17bn by 2016.
The venture, which will be majorly owned by EMC, is expected to generate $1bn in revenue by 2017 which will necessitate about $400m in investments through 2014.
