Kuwait-based mobile telecom operator Zain has signed an exclusive agreement with the pan-Arab audio-video giant, Rotana Holding Group, to make the latter’s digital entertainment productions available to Zain customers initially in Kuwait, with other Zain Middle East operations to follow soon.
Through a new service called Zain Create, the partnership agreement allows Zain’s customers to download entertainment from Rotana Media Group.
Customers in Kuwait will be able to download music as full tracks through their mobile phones or their personal computers either via the Zain Create website or directly through the Zain Create Mobile application on handsets. Customers can also watch Rotana TV channels live on their mobile phones and laptops.
The service currently offers only audio songs files; however, it will be extended to include video clip downloads and other mobile content in the future.
Khaled Al Hajeri, CEO of Zain Kuwait, said: Mobile phones are no longer devices for merely making and receiving calls, they are increasingly becoming a platform for expressing an entire modern lifestyle, be it for business or pleasure. With Zain Create, this bilateral partnership with Rotana will cater to the entertainment needs of a wide spectrum of our customers in Kuwait, making a wonderful world for them.
