With the help of Cision’s analysis method, Samsung Mobile will obtain uniform analyses of its PR activities on all 37 markets included in the agreement, which will facilitate global and regional follow-ups.
The deal also includes access to Cision’s integrated software platform, CisionPoint, which will enable Samsung to scrutinize and manage its media monitoring.
Niklas Flyborg, president of Cision, said: We are proud of the fact that Samsung Mobile has shown us this much confidence. This shows that Cision offers highly competitive solutions to major global corporations. The fact that Samsung Mobile has chosen us as a partner strengthens Cision’s position as a world leader within media monitoring, communication solutions and media analysis.
