Cisco, a provider of IP-based networking applications, has launched a media processing platform that is expected to simplify live and on-demand media sharing across PCs, mobile devices and other digital screens, by formatting video and rich media for viewing on any device.
The company said that the first product being introduced within the Cisco Media Processing portfolio is the Cisco Media Experience Engine (MXE) 3000, which is expected to deliver the ability to transform a single source of content so that it is playable on any device. It also delivers real-time post production and processing capabilities such as watermarking, voice and video editing, text and image overlays and noise reduction to create customized broadcast quality video experiences.
According to Cisco, its business video strategy is expected to combine systems and services, using the network as the platform, to help enable video services that create visual networking experiences across multiple devices. The Cisco MXE 3000 joins a class of media-optimized technologies and services that is expected to enable better video experiences, faster delivery of rich media content and simplified media sharing across the network.
Marthin De Beer, senior vice president of emerging technologies group at Cisco, said: Media Processing embodies the fabric of medianet and will enable a range of new experiences on Cisco medianets, including language translation for live and on-demand video, speech recognition that will make video searchable and the transformation of video to make it available to all connected devices with displays.
