UK intelligence service GCHQ has launched a code-breaker challenge to help attract fresh talent.

GCHQ has set up an unbranded website to invite codebreakers. This campaign, which will be supported by social media sites, blogs and forums, is inviting cyber specialists with a "keen interest in code breaking and ethical hacking."

The challenge has been developed by GCHQ’s recruitment specialists TMP Worldwide. Besides, the challenge is anonymous so that applying for a career is not the primary reason for the participants. Any participant, who has illegally hacked, will not be considered in the recruitment process.

The code breaker challenge follows the UK’s new Cyber Security Strategy, published last week.

A spokesman for GCHQ said the digital arena was fast moving, and from a recruitment perspective it acknowledges the need to engage with prospective candidates in new and innovative ways.