In a move to fight spams and phishing attacks, email senders, including Google, Yahoo and Microsoft, and service providers, including Facebook, PayPal and Bank of America, have come together under the umbrella of the new Domain-based Message Authentication, Reporting and Conformance (DMARC).
DMARC is said to build a bridge in the form of feedback loop between email senders and those receiving them.
This will prevent mails from services provider, banks and payment authorities like PayPal land into users’ mail-boxes, taking the worry and concern out of people’s minds over fake messages.
Receivers will know which emails are authentic, as DMARC would be placed on either sides of a transmission, with enabling of customised policies for flagging by domain owners.
Chairperson of DMARC, also senior manager of customer security initiatives at PayPal, Brett McDowell said email phishing defrauds millions of people and companies every year, resulting in a loss of consumer confidence.
He added industry cooperation and user awareness are some of the vital components in combating phishing, saying it is the user’s will to click on an unread email and that is like half of the problem.
Agari, Cloudmark, Trusted Domain Project and eCert are some of the security firms involved in the cartel constituting 15 companies.
