InsideSales.com is acquiring predictive analytics firm C9, the company improves pipeline visibility and forecasting accuracy for sales teams.
The acquisition means that InsideSales.com will expand its reach across the sales organisation and into the enterprise. This will lead to it being able to aggregate actionable data for the entire sales funnel.
The company said it will have access to nearly 80 billion sales data points which will lead to it having a comprehensive predictive cloud.
Dave Elkington, CEO & founder of InsideSales.com, said: "There could not be a more synergistic pairing than InsideSales.com and C9. We’ve long led the inside sales market, and now we’re going into the field to solve one of big data’s biggest blind spots: how to turn big sales data into measurable business results and increased revenue."
This move also means that the company has expanded its presence in Silicon Valley, where it is planning to expand its team of data scientists.
C9’s contextual and temporal data will be combined with InsideSales.com’s existing capabilities to create tools for sales team. It is hoped that this will help customers to achieve greater efficiency and accuracy when predictive and prescriptive analytics are applied to the sales funnel.
Michael Howard, CEO, C9, said: "From the inside sales organisation all the way up to the C-suite, the game has changed and InsideSales.com has led this transformation. This acquisition is a beautiful marriage of shared vision, expertise, solutions, and last but not least, people."
"We have always looked upon InsidesSales as a brother in arms in not only empowering and accelerating sales, but unlocking human potential to change the very nature in the way people work together. I’m honored and proud to be part of this team, all the more so as it propels both our employees and our customers to reach new levels of success and breakthroughs."
InsideSale.com recently received $60m in funding led by Salesforce and with Microsoft on board.
