All articles by Thom Atkinson

Thom Atkinson

Unlocking the value of artificial intelligence and machine learning

Artificial intelligence and machine learning have reached enterprise maturity – no longer just flashy add-ons, they are essential components in information architecture. Businesses across all industries can harness these technologies, but, as Hexaware’s Vaidya JR points out, they must have a clear picture of their strategic and business goals before implementation.

How the retail sector can take firm steps to counter cyberattacks

The retail sector is a significant and growing target for cybercriminals. What new methods are we seeing emerging, and how can retailers best defend themselves against increasingly complex forms of attack?

How to combat the rise in cyberattacks

With an increase in the prevalence and sophistication of cyberattacks post-pandemic, organisations can feel overwhelmed without the right tools in place. Here are some cybersecurity tips for keeping your organisation’s head above water.

Closing the loop: Why quality assurance must harness autonomous testing

The pace of change driven by digital transformation is rapidly increasing and enterprises need to look at how they approach quality assurance afresh. Hexaware’s Nagendra BS discusses how successfully leveraging machine learning, and a shift to autonomous testing, can unlock an array of capabilities, including incredible speed, incremental cost savings, and flexibility.

Webinar: Industry Secrets – Cybersecurity for Retail

Retail companies will benefit from improving their cybersecurity posture further with proactive threat management, detection and response.

How enterprises across the Middle East are set to leap ahead in digital transformation

With a deep pool of expertise, strong government incentives, and relative lack of legacy IT infrastructure hindering progress, Middle Eastern enterprises can forge ahead with digital transformation strategies like never before. Injazat’s Ussama Dahabiyeh and Tamer Farouk explain how.

The four myths of martech: Are B2B marketers scared of using tech?

Martech is big business. As technology helps to streamline processes in B2B marketing, its monetary worth expands.

The future of marketing is all about the technology

Since the beginning of digital marketing, there was marketing technology. Makes sense, right?