Reaching net zero requires business transformation and tech on a huge scale. What are the priorities and pain points for energy majors reconfiguring business models?
With a deep pool of expertise, strong government incentives, and relative lack of legacy IT infrastructure hindering progress, Middle Eastern enterprises can forge ahead with digital transformation strategies like never before. Injazat's Ussama Dahabiyeh and Tamer Farouk explain how.
Martech is big business. As technology helps to streamline processes in B2B marketing, its monetary worth expands.
Since the beginning of digital marketing, there was marketing technology. Makes sense, right?