The rise and rise of data clean rooms
The software promises a secure, privacy-friendly way to analyse customer data. But some fear that its capabilities are being overhyped.
By
Afiq Fitri was previously a data journalist for Tech Monitor. Before joining Tech Monitor, Afiq held research positions at maritime data analytics provider SiruisInsight.AI and cybersecurity intelligence company Silobreaker. He has also worked for Singapore's Ministry of Home Affairs and was president of student-led policy institute King's Think Tank.
The software promises a secure, privacy-friendly way to analyse customer data. But some fear that its capabilities are being overhyped.
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