SAP has collaborated with chipmaker Intel and Hortonworks to resell Intel Distribution Apache Hadoop and the Hortonworks Data Platform with SAP HANA.

The integration of Apache Hadoop forms part of SAP’s overall scheme to offer insights across a range of data from the storage of huge amounts of cold data, to petabyte-level storage of warm data to real-time and streaming data analysis.

Intel Datacenter Software Division vice president and general manager Boyd David said that enterprises are looking for big data solutions that are simple and quick to implement that enable insight from all data in real time in a secure environment to improve business processes.

"With performance optimizations for Intel hardware as well as encryption and decryption improvements for better security, the integration of the Intel Distribution for Apache Hadoop with the SAP HANA platform provides enterprises with security and scalability without having to sacrifice performance," David said.

SAP’s latest move comes in the wake of SAP’s disclosure in February of plans to combine Intel Distribution for Apache Hadoop with its HANA platform.

Hortonworks Corporate Strategy vice president Shaun Connolly said: "By reselling the Hortonworks Data Platform, SAP can assure their customers they are deploying an SAP HANA and Hadoop architecture fully supported by SAP, while giving them the benefits of a fully open source Hadoop distribution."

The enterprise firm has also launched SAP has also introduced its new Demand Signal Management application directed toward manufacturers for weaving together new, captured data with existing internal business data to provide a more complete picture about customer demand and sales in real-time.