Essentially, Reva is taking an enterprise network approach to the rollout and scale-up of RFID systems. The company aims to simplify RFID implementation by dovetailing it into existing enterprise networks using its architecture.
Called Tag Acquisition Network, or TAN, Reva’s architecture promises to be a catalyst for scalable, repeatable, enterprise-wide RFID rollouts.
Our proposition is that if RFD is going to scale and become successful, it has to plug into that architecture, said David Husak, Reva co-founder and chief technical officer.
So far, in order to meet mandates by large retailers such as WalMart, RFID implementation has largely been a scattered, proprietary system. I parallel it to the way wireless LANs evolved, said Joel Conover, an analyst at researcher Current Analysis. At some point you need to be able to access and control it from the center. Reva’s the first to come out with this approach.
Chelmsford, Massachusetts-based Reva, which emerged from stealth mode with its announcement yesterday, garnered $6m in venture capital last year. The 25-employee company will announce products and paying beta customers within the next 60 days, Reva’s Husak said.
