July Systems, a provider of cross-platform mobile offerings for businesses, has unveiled the new Mi Platform 3.5, which is designed to enhance the customer’s ability to execute rapid deployment of rich mobile experiences across devices.
The new cloud-based software offering provides business users with tools and pre-built modules to build and manage interactive and rich mobile services, and is a next-gen publishing platform to provide customers both flexibility in design and time to market in delivery.
The new Mi Platform features include: ability to configure experiences for both touch and non-touch using the same build toolset; ability to save my configured widgets in an asset library for re-use; and real-time collaboration with support for concurrent users editing the same site.
In addition, the offering features one-step publishing to deploy ready sites; specific vertical offerings consisting of packages of widgets/modules relevant to that industry; and ad-platform enhancements like bulk campaign management, said the company.
The Mi Platform 3.5 also enables businesses to deploy rich mobile applications using pre-built modules; change and manage mobile services cost effectively using optimised toolset with intuitive drag and drop interface; and deliver superior mobile services based on significant performance improvements in scale and response times.
July Systems CEO Rajesh Reddy said anyone who has tried to build and manage a mobile business knows that speed and flexibility are crucial for success and their product R&D teams continuously innovate and upgrade the Mi Platform to ensure their customers have the best offerings to deal with the constantly changing mobile landscape.
