To convince users and World Wide Web publishers of the benefits of personalized Web sites, Los Altos, California-based Broadvision Inc has launched its own, The Angle. The Angle points users to Web sites that fit their requirements, by matching the personal profile of the user against the company’s database of some 10,000 World Wide Web sites available. It uses Broadvision’s One-to-One software (CI No 2,856). Broadvision categorizes sites into eight major subject areas, government and community, travel, news, internet and technology, business and money, home and lifestyle, sports and fitness, arts and entertainment. It then subdivides each of these. The user will be shown a selection of Web sites that correspond to his or her personal interests and preferences. In addition to matching user profiles electronically, The Angle also has four editors, each with a different profile and areas of interest, who select their picks of the day, and Web sites of interest to them. They contribute a small amount of editorial comment about each site, and rate sites for their graphic content, innovation and ease of use. Users not keen to register before they know what they’re in for can get a guest pass, which enables use of the site selecting one of the four editors’ choices. On registering, users can give as much or as little personal information as they are comfortable with. They also have the opportunity to give their own opinion of sites through The Angle poll. In the US, Broadvision will continue to run and maintain The Angle itself. It will be free to users, and supported by advertising revenue. Content to date is mainly US-focused. However, in Europe and Asia, the company is keen to license the technology, in order to add more localized content. Partners will have to pay $100,000 for the software tools, including help and consultancy from Broadvision. Broadvision will then take a revenue share of either subscription or advertising revenue, according to how the partner chooses to earn its money. Partners will be able to co-brand the site, using their own name and Angle in some form. They will also have to prove they are committed to the editorial content of the site, Broadvision said. The company may also consider licensing a topic area separately. The Angle can be accessed at http:\www.theangle.com