The agreement is designed to help Nordea improve customer service and increase cost efficiencies. With 30 websites and more than 7 million monthly visitors, Nordea’s online channel is a major access points for its customers and an important channel for sales and service.
Under the terms of the agreement, Accenture will assume responsibility for maintaining and developing Nordea’s web content management platform for its customer websites. The platform is based on Microsoft .NET technology. Accenture will provide the services through local facilities in Denmark and through its global delivery network using centers in Bangalore, India.
Accenture will deliver the services in collaboration with Avanade, a business technology services provider that connects insight, innovation and expertise in Microsoft technologies, to help customers realize results. Avanade is majority owned by Accenture.
Henrik Korch, business chief information officer of marketing at Nordea, said: “This agreement gives us access to skilled resources and the benefits of international expertise in web application development and maintenance. It will also ensure that we have the flexibility to ramp up and down according to our demand and changing business needs.”
Bent Dalager, executive director of financial service group in Denmark at Accenture, said: “As consumers become increasingly internet-centric, providing them with a unique online experience is critical to organic growth. Through this agreement, Accenture will support Nordea in pursuing new levels of customer interaction and business efficiency enabled by offshore capacity and deep technology insight.”