It dramatically increases the speed of distribution and accessibility of important research findings.
The eQuest system allows users to work with the numbers, not just view them. Marketers can explore new ways of viewing data, follow-up on hunches or further explore ideas.
eQuest provides faster access to information, allows data to be easily updated, and the client is able to define the information of interest, said director of Internet research Wally Balden. It is password-protected so the client also controls who has access to the information. The data can easily be exported into other software, so secondary reports are quickly produced.
