An enterprise data activation firm BlueKai has launched a new Data Activation System (DAS), an enterprise platform for Big Data in marketing that helps brands organise, process and utilise the collective streams of data insights.
Data Activation System is a cloud-based platform that manages all 1st and 3rd party data assets while providing a common data application for all marketing and customer interaction programmes.
The new system leverages the company’s Data Exchange and Data Management Platform (DMP) along with the full release of its media insights tool, Audience across Media (AxM) which is now out of beta.
When used in conjunction with both a Data Exchange and Data Management Platform, Audience x Media provides marketers with scale across 300MM users while maintaining efficiency by connecting all media efforts to the same goal.
Data Activation spans not only banners, but includes site optimisation, CRM, email marketing and other possible pathways. It also helps marketers validate audiences, build profiles based on differing levels of engagement and port those profiles to all of their marketing partners in order to maximise ROI.
BlueKai CEO Omar Tawakol said marketing and Big Data are becoming deeply linked yet marketers have not yet had a complete application that made them smarter about the audiences they target.
"The Data Management Platform (DMP) helps to organize and aggregate all of these insights, the BlueKai Exchange is used to supplement the offering and now we’re finishing what we started by giving marketers the ability to holistically look at their audiences and make better informed decisions," Tawakol said.
